On-Page SEO

On-page SEO is the art of optimizing individual web pages to rank at the top of the natural or free organic search engine results. Higher ranking pages pull in a higher volume of free and more relevant traffic. However, it is the search engines that dictate and enforce the rules for on-page SEO. All LeadHQ website packages include on-page SEO.

Search engines constantly change the rules for on-page SEO. There are literally hundreds of rules or algorithms the search engines use to maintain a level playing field for everyone. If they don't like what they see then a web page can be penalized. If they detect too many penalized web pages the search engines will penalize the entire site. If they discover certain black hat infractions they will bar a website from appearing in their search engine results.

On-page Optimization Techniques

On-page SEO is a broad term that refers to a cornucopia of optimization techniques. Responsive web design is an optimization technique that gets a website into the mobile search engine results. Optimized content helps the search engines learn more about your business so they can provide their users with more relevant search results. Design techniques are used to shorten the time it takes for a web page to load and another part of on-page SEO.

The techniques mentioned above are just a small fraction of the elements involved in on-page SEO. The vast majority of websites are built without on-page SEO. The search engines don.t like analysing websites that are not search engine friendly and they penalize accordingly. It takes years to learn the intricate optimization techniques in on-page SEO.

Off-page SEO

Off-page SEO refers to external links and other external elements that affect website and page rankings. Off-page techniques occur off the website. Social media links are a good example of off-page SEO. The search engines track website traffic that is referred from social media platforms, which can help organic rankings. Using techniques off site to bring more traffic into the website is the point of off-page SEO.

On-page | Off-page

We include on-page SEO with our website packages. We also offer off-page SEO services. With LeadHQ you can expect a high quality website with quality on-page SEO. Give us a call and find out how LeadHQ can improve your bottom line with a website built with on-page SEO.

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